KEROLINA USA Travel Magazine
Essential Social Media Influence Magazine
for U.S. Hotels in Germany
on Instagram and Facebook
Welcome to KEROLINA USA.Reisen.Magazin—your social media platform for German-speaking travelers.
Discover exclusive advertising opportunities for your hotel in the German-speaking market!
My name is Sylvia Spleth, and we have been specialists in USA tours in Germany, Austria, and Switzerland since 1989—over 30 years ago. Our platform offers a unique opportunity to present your hotel directly to a small exclusive and quality travel-loving audience in the German-speaking region who are passionately enthusiastic about the USA.
In addition to our sales website for German USA travelers, urlaub-in-den-usa.com, which specializes in USA tours, we operate an established social media presence called USA.Reisen.Magazin on Instagram and Facebook. These channels reach a targeted audience actively seeking inspiration and information about traveling to the United States.
Due to their mentality, German people are relatively reserved in activities like liking and commenting; over 97% of all sales in Germany are made by so-called silent readers. We always take this into account in our daily work, which may represent a significant difference in advertising or influencer activities compared to the American market. Therefore, we are naturally geared towards cautious German guests with our restrained approach, aiming to reach them gently with added value rather than through overt advertising.
Why is USA.Reisen.Magazin the ideal platform for your hotel?
- Targeted Outreach: Our over 10,000 followers on Instagram and 24,000 followers on Facebook are active, engaged, and specifically interested in traveling to the USA.
- Years of Expertise: Since 1989, we have understood the preferences and needs of German-speaking USA travelers and bring this know-how into every collaboration.
- Focused Reach: Compared to the German market environment, our platform offers exceptional reach and visibility for travelers with a strong interest in the USA.
Your Benefits at a Glance:
- Exclusivity: As the only German-language platform of its kind, we offer hotels access to a highly focused audience.
- High Conversion Rate: Our audience consists of potential guests actively seeking travel inspiration.
- Direct Booking Opportunities: By linking to your website or booking platform, we generate direct revenue for you.
- Long-term Presence: Our content remains visible for 24 Month at first, ensuring repeated attention.
Social Media Insights & Target Audience:
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Our platform reaches an engaged community in the German-speaking region:
- Instagram:
- Average reach: 2,000–4,000 per post
- Likes: 100–320
- Monthly views: 351,000
- https://www.instagram.com/usa.reisen.magazin/
- Facebook:
- Reach per post: 5,000–20,000 depending on the topic
- https://www.facebook.com/usareisenmagazin/
- Demographics:
- Age groups: 35–44 years old (33.7%), 25–34 years old (26.5%), 45–54 years old (19.5%)
- Strong Interests: Travel planning, destinations, and accommodations
- Instagram:
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Advertising Partnerships – Your Options:
We offer you three tailor-made packages to highlight your hotel in our network:
- Instagram Highlight Story (2 Years):
- Your hotel will be prominently integrated into our Story Highlights as a personal recommendation, which will be available as a hotel destination recommendation in the upper clickable area for the entire period (of course also with other hotel partners of ours).
- Includes a direct link to your website.
Price: $3,000 for 24 months.
- Instagram & Facebook Promotion (2 Years):
- In addition to the Instagram Story, a quarterly hotel recommendation will be made on our Facebook page.
Price: $3,500 for 24 months.
- In addition to the Instagram Story, a quarterly hotel recommendation will be made on our Facebook page.
- Complete Package: Instagram, Facebook Page & Facebook Group (2 Years):
- Additionally, your hotel will be featured twice a year in our emerging Facebook group.
Price: $4,000 for 24 months.
- Additionally, your hotel will be featured twice a year in our emerging Facebook group.
- Provision of Materials: Send us image and/or video material, as well as the desired booking link.
- Publication: We will take care of creating and publishing the content.